I was driving on the interstate the other day and saw this treasure. Sorry the quality is so awful, I had to quickly snap a shot with my non-smart phone. Notice on the back the little knob that wind-up toys have? I thought it was absolutely charming, and an interesting addition given VW's current campaign to showcase VW as more than just its classic model. I was impressed with the following commercial series where VW has used their significance in American culture and turned it back in to their advertising. Nice example of the communication going both ways, too bad it only took them, what? 30 years to think to use VW punches? Regardless, a smart move and a great way to showcase that they are more than the little bug seen above.
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