Alcohol

I'm not usually much of one for alcohol ads, maybe it's the all-but-subtle attempt to sell sexual promise in a cup, but Captain Morgan has been doing some dynamite commercials that differentiate them from the crowd.

In related news, does Mike's hard lemonade think that after years of being the drink of choice for young girls who can't stomach adult-alcohol that this following series is going to get them in the prime drinking market of 20-30 year old men? If you find these affective, please do tell me why.