An advertising junkie at heart, I figured this would be a fun place to play with new ads and show off some favorites. I'd love any responses or additions you all have.
Here's one to start us off...
As I went to pick up my luggage from an airport in Venice last year I found this gem of a promotion for the local casino.
My favorite aspect about ads created in foreign countries for the American audience?: the english that sounds cool but doesn't quite make sense, ie: "An Infinite Emotion", seen here. I worked for a branding company in France and the "english" slogans that would come across my desk were truly... inventive. Note: when you're selling in a foreign market, make sure someone on your team has a native hold on the language, not "advanced proficiency", not "they speak better than anyone else in the office". If someone on your team wasn't born and raised in the country, you're headin' towards a problem.
Otherwise, I think the concept is just brilliant and great placement within the airport.
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