Extraordinary in the ordinary.

Truly imaginative ad work calls for more than a marketable idea and colorful creative, it is the ability to see a new opportunity in familiar settings. Those that truly stand out are the ones who use inventive ideas for old places. Below are a few I’m most fond of, and in case you were curious, they’re shown in order of my favorites.

Clever and original. This is for a refrigeration tool that helps smells in the fridge not mix. Thanks DDB Paris.

Creativity

Absolutely love these...

Some sports marketing

With Fifa in full swing, I thought it only appropriate to dedicate a post to the commercial spots during games. These are both parts of series. I happen to think that each has one that is significantly better than its counterpart. Check them out and let me know what you think.

The deed.

I enjoy that one. And while we're on the topic, here's a "playful" print ad Ogilvy put together for Viagra that I just love.

Big Red

First of all, no, I did not intentionally put this up after the green post.

I was watching the Colbert Report tonight again saw what I think is one of the most uncreative, awful additions to bought space on television. Why, Verizon, would you use a bubble gum theme song from the 80's to communicate up-to-date universal service coverage? What exactly is the logic? I can say this much, the original song was great because all this Verizon commercial made me want to buy was a pack of gum.

The worst part possibly being that the original, yes I'm talking about something created in the 80's, is actually a significantly better sell. And when you look at the two back to back you see how they stole the entire concept of the commercial, not even just the song. Really Verizon??

Let's go green

Big hats off to Denver, Colorado for some creative green thinking!! I LOVE these and have found them on various different blogs so I'm not the only one talking about them. I prefer the bench one, but can't help but wonder how much it costs to cut off parts of their benches and put them back together later. Less impressed with the billboard but still points for using more than the billboard space.

Different company, but far better use of a billboard to make the point:

A complete motive switch, but check out how KitKat used a bench in the same sort of way. Very creative, looks like an older wrapper though rather that the current one--anyone know why?